Stop finding out about churn right before your next board meeting.
30 minutes. We'll find your retention bottlenecks and show you where to leverage. No pitch.
Know exactly where your key accounts stand. Which ones are at risk, why, and what your team is doing about it. We build the Retention Signal System that gives you that clarity in 4-6 weeks.
Accoil is trusted by leaders at B2B SaaS companies like these
When teams talk to us
Teams usually reach out when one of these happens
NRR erosion
The number is trending the wrong direction (slow bleed)
Blindside churn
Lost a big account and nobody saw it coming
Raise on the horizon
Board and investor credibility is on the line in 6-12 months
New leadership
New exec asking hard questions about retention
Board pressure
"What's the plan for NRR?" and you don't have a good answer
CS efficiency mandate
CFO is asking about customer success ROI
What changes
What changes when the system is live?
Teams tell us they used "osmosis" and "lucky timing" before Accoil. Here's what replaces that:
Board meetings are different.
You walk in knowing which accounts are at risk, why NRR is trending the way it is, and confidence that your team knows what they're doing about it.
Your team knows where to focus.
Every week, the system surfaces the 10 to 15 accounts that need attention, ranked by risk and engagement. No more guessing and spreading effort across the wrong accounts.
You find out early which accounts are disengaging, not at renewal time.
Accounts that are starting to slip away show up in Slack weeks or months before the awful "We'll be cancelling our subscription" conversation you don't want to have.
NRR becomes a metric you manage.
With this clarity on where to focus, NRR becomes a metric you manage instead of one that just happens to you.
The gap
Why your current tools aren't catching this
You have product analytics. You have dashboards. But when the board asks about NRR, can you answer these questions?
Why is NRR trending the way it is?
Which accounts are at risk this quarter?
Which 10-15 accounts are your teams focused on this week to prevent churn?
Your product data isn't structured for retention analysis. The foundation work to fix that keeps getting deprioritized. It's not a product feature, so it loses every sprint to product delivery. You've probably asked for it before. It's still not done.
The 80/20 problem
Most teams only talk to 20% of their customers regularly. The other 80% stay quiet until they don't renew. The churn that surprises you? It's coming from the accounts you're not talking to and the tools that aren't built to watch them.
How we solve it
We build you a Retention Signal System
Starting with the data foundation most teams are missing. The data you need to increase NRR is already in your product. We structure it, build the signals with you and train your team to run the system.
No new analysts. One engineer, ~20 hours, with a spec we write for them.
Book NRR Review- 01
Weeks 1-3
Set up your data foundation for retention work
This foundation lets you answer the questions that matter: Which accounts are healthy? Which are slipping? Where should we focus this week? We structure your product data for account-level retention analysis:
- Product events mapped to the accounts that pay you
- User-to-account mapping that's accurate and reliable
- A production-ready tracking spec your engineer implements, not a requirements doc they have to interpret
- A working system with signals to act on – not a dashboard to interpret
Your engineering time: ~15-20 hours from one engineer across weeks 1-3. We've done the hard part – knowing exactly what to track and how to structure it.
- 02
Weeks 3-5
Configure your signals
You get working retention signals from Accoil:
- Know which 10-15 accounts need attention this week (ranked by engagement trends and their value to you)
- See risk and expansion opportunities by account and user
- A working system with signals to act on – not a dashboard to interpret
Your time: 1-2 hours per week in review calls.
- 03
Weeks 5-6
Train your team to run it
Your team owns the system and knows what to do:
- Playbooks built for your team's workflows
- Alerts that surface the right accounts at the right time
- Training so they know what the signals mean and what to do with them
Your time: 2-hour training session.
Your commitment
We handle the build. Here's what we need from your team.
Timeline: 4-6 weeks from kickoff to working system.
Why this works
Product data sees what conversations don't
Surveys and sentiment scores tell you how customers say they feel. That's valuable, but only part of the picture. Product data tells you what they actually do, every day across every account. Most teams have the first. Almost none have the second.
Product engagement trending up – more likely to renew
Product engagement trending down – churn risk
Product engagement flat – quietly disengaging (at risk, but not yet critical)
Green on the outside, red on the inside
We surface patterns your current tools aren't catching. The customers who seem fine in conversation but are quietly disengaging from the product. The ones that blindside you at renewal.
A system you own and run
This is not a retainer. We build it with you in 4-6 weeks. Your team runs it from then on with no dependency on us. Your engagement includes 12 months of Accoil platform access, fully configured and ready for your teams to run it. After that, standard platform pricing applies. You own the data foundation, the playbooks, and the workflows. If you walk away, you keep everything we built together.
This isn't theory. We've built this before.
Sub-3% churn. Exited to Atlassian.
We built our own B2B SaaS company, ThinkTilt. This is the retention system we used to run it: structured product data, account-level signals, early intervention on risk.
We kept churn rates under 3% and sold the company to Atlassian in 2021. We're not consulting from a framework. We're helping you build what we already know works.
That's why we deliver in 4-6 weeks what takes most teams 4-6 months.
Revenue grew 83%. Exited within 18 months.
Software Holdings, a B2B software portfolio company, had no system for understanding account health or where to focus. We structured the data, built conversion signals, and handed over a system the team ran independently.
"Would I use Accoil again? I certainly would."
– Peter Muldoon, Founder
Pricing
Do the math for your business
At $5M ARR with a $30K average contract, saving two accounts pays for this more than twice over. At $10M ARR, every point of NRR is worth $100K per year – and it compounds.
Early Stage
$1M – $2M
$10,000
Growth
$2M – $10M
$25,000
Scale
$10M – $20M
$50,000
Mature
Over $20M
Custom
What's included:
- Complete data foundation build
- Signal system configured in the Accoil platform
- Team training & enablement
- 45 days of support to fine-tune alerts and signals
- 12 months of Accoil platform access
Timeline: 4-6 weeks from kickoff to working system.
The alternatives
What takes other teams 4-6 months?
With Accoil, you get a working system in 4-6 weeks and months of refinement. You own the whole thing with one investment.
What the journey looks like with Accoil
Week 4-6
System goes live
Your system is live. Your team has run their first weekly signal review and knows which accounts need attention.
Week 12
Team runs independently
Team is running signal reviews independently. At-risk accounts are getting caught early. You can explain your NRR trend to the board with data, not gut feel.
Month 6
Early intervention is the norm
Early intervention is the norm, not the exception. You're seeing accounts saved that would have churned quietly.
Month 12
Measurable NRR impact
A full year of signal data. Baselines are sharper. Trends are clearer. NRR impact is measurable. The system is how your team runs retention.
Frequently asked questions
Everything you need to know about the Retention Signal System and how we work.
If your NRR isn't where it needs to be,
let's figure out why.
In 30 minutes together, we'll review where your NRR stands, what's likely driving it, and whether we can help. If we're not the right fit, we'll tell you.
Book your NRR review